Your first week, drafted tonight.
Turn the idea into a first week you can start on Monday.
One session drafts the plan, the positioning line, the landing copy and the message that opens the first conversation. You read them back at the same desk, change the task that is nearly right, and keep the rest.
Free to start. No card.
Keep reading
You are one person running a company that still needs its first week.
Nightshift drafts that week from the couple of sentences you type about the idea, and hands it back before you close the laptop.
Bring the idea. Take the plan.
The work itself
Four things come back from one session.
Not a dashboard to interpret and not a list of chores. The drafts are the work, written about the idea you typed.
The first week, in order
Tasks sequenced the way you would do them, each with one line on why it comes before the next.
Positioning in plain English
Who it is for, what it is and what it replaces, in a sentence a stranger can repeat back to you.
Landing-page copy
A headline, a short paragraph and three lines that carry the page without a designer in the room.
The first-customer message
A short note to the one person you want a reply from, written the way you would say it out loud.
A worked example
Close enough to be worth editing.
The first plan is never perfect. It is specific enough that the fastest next move is to change one line, not to start again.
The idea, as it was typed: “Invoicing for electricians who bill from the van.”
- 01
Ring five electricians you already know
Ask how they bill after a job today, not whether they like the idea.
- 02
Draw the invoice screen on paper first
The van needs a total, a name and a send button. Sketch those three before any code.
- 03
Send one real invoice this week
Your own account, one finished job, one customer who is waiting on the money.
“Invoicing for electricians who bill from the van: the total, the name and a send button, before the kettle boils.”
An example, so the shape is clear. Your session drafts its own from your idea.
In the same visit
Three steps, one sitting.
Type the idea
A sentence or two: what it is, and who it is for.
Pick what this week is about
find the first customer, sharpen the offer, ship the first version, price it and ask for money.
Read it and change what is close
The plan arrives as it is drafted. Edit a task, then keep the whole thing with your email so it is waiting for you tomorrow night.
Nightshift drafts the first week while you watch it happen.
Start a free session